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WHITE PAPER - Part 2 of 6 Identity Preserved Marketing - Key to Future Agricultural Viability Current Situation Today, the U.S. crop production system is geared toward commodities. In some regions, for some products, identity preservation is common. Barley used in the brewing industry, for example, is routinely identity preserved to assure strict quality standards are maintained. And the seed production industry is a very strict identity preservation system. But the majority of crop production is for the commodity market. In looking at the current crop production system, there are two important categories of identity preservation in place today. The largest is the non-genetically-modified organism market. USDA surveyed growers to determine what percentage had planted GMO varieties. In the June 2000 crop report USDA reports that 25 percent of corn and 55 percent of soybeans were GMO. Producers have found that some markets will pay premiums to get grain that is certified GMO-free.The second market is value-added crops. While this market is smaller in volume today, it holds the larger potential for the future. Agricultural economists agree that in the long-term all grain production will be specialized to meet particular customer requirements.
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